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Another criterion in the development of Mercedes’ hallmark touch and feel properties is the “genuineness” of the materials used. Human senses interact with one another and perception is therefore shaped by their combined responses. Hence, the experts at the Stuttgart-based car maker are keen to avoid disappointing their customers by using anything less than genuine materials. The following claim underlines the standards Mercedes sets itself in this area: “The looks of exquisite wood are combined with the authenticity of real wood.”
Indeed, the new A-Class is a convincing example of this approach. The attractively styled trim elements on the sides of the centre console, tunnel trim and interior door panels consist of either fine myrtle wood (ELEGANCE equipment line), structured aluminium (AVANTGARDE) or black high-gloss plastic (CLASSIC - in the centre console and tunnel trim only).
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