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Mercedes-Benz Fashion Week |
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Stuttgart – The perfect combination of Mercedes
design and fashion is exemplified by the new key visual for the Mercedes-Benz
Fashion Week Berlin Spring/Summer 2009, held for the third time on 17-20 July
2008. Dressed in clothing by well known designers, top model Eva Padberg meets
the new and impressive Mercedes-Benz GLK.
This emotional and sensually enticing key visual will
really draw attention to advertisements, posters and vehicles at the third
Mercedes-Benz Fashion Week Berlin. It also heightens the anticipation of
directly meeting the latest member of the Mercedes-Benz SUV family. Following an
excursion into the world of cinema at the side of Kim Cattrall alias Samatha
Jones in the film “Sex and the City,” the Mercedes-Benz GLKwill be “personally”
presented for the first time to a wider audience at the international fashion
event. “With its striking design, the GLK presents a new entry opportunity into
the SUV world of Mercedes-Benz,” says Dr. Olaf Göttgens, Vice President Brand
Communications Mercedes-Benz Cars. “Together with our fashion brand ambassador
Eva Padberg, we’ve created an extremely powerful key visual for the
Mercedes-Benz Fashion Week Berlin that will allow us to appeal to young,
progressive and, above all, female target groups.”
The encounter between the top model and the new GLK was
staged by Daniel Roché, one of the most promising young fashion photographers in
Germany. Using his extraordinary eye for the connection between cars and fashion
design, he has produced an exciting combination of glamour and drama with a
touch of eroticism. “The key visual has for me a mystical and elegant allure and
I think it’s going to turn a lot heads,” says Eva Padberg. “I was deeply
impressed with the new GLK. When I first saw it in the studio, I was absolutely
delighted. It’s just the right car for me.” At the shooting in Gaukler Studios
in Filderstadt, Germany, she stood under the spotlights together with a dark
grey (tenoritgrau) GLK 350.
GLK sets new standards in the world of compact
SUVs
With its extraordinary design, which combines the
time-honoured angular shape of an offroader with the typical design features of
a Mercedes-Benz passenger vehicle, the GLK has strong character traits that will
allow it to set new standards in the world of compact SUVs. This remarkable
multi-talented car does more than just stand out from the competition with its
functional yet equally attractive bold body lines. It also brings together
highly diverse characteristics that can now be adapted to meet a wide range of
driving situations. Thanks to the Agility Control suspension, outstanding
handling and exceptional safety have merged with extraordinary driving
comfort.
The modern, variable 4MATIC four-wheel drive system and the
electronic regulating system work together to combine perfect onroad performance
with well-balanced offroad capability. It is precisely this combination that
makes the GLK so attractive.
Top labels and young designers present their
collections
The Mercedes-Benz Fashion Week Berlin Spring/Summer 2009
takes place 17-20 July 2008 at Bebelplatz in the heart of the German capital.
Creative young designers from Germanyand top-ranking creators of international
fashion like Hugo Boss, Joop!, Michalsky, Sisi Wasabi, Vivianne Westwood and
Susanne Wiebe will present their latest collections.
Facts on the key visual
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Photographer: Daniel Roché
The 28-year-old is one of the
most promising young fashion photographers in Germany today and has already
worked for a variety of international fashion magazines and prestigious
brands.
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Model: Eva Padberg (fashion brand ambassador for
Mercedes-Benz)
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Vehicle: Mercedes-Benz GLK 350 4MATIC
Exterior package:
Sports (Avantgarde)
Exterior colour: tenorite grey
Upholstery:
cloth/Artico grey
Interior sports package (grey leather)
Ornament:
aluminium
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Outfits: Clothing by Roberto Cavalli and Sascha
Gaugel/Hausach Couture, jewellery by Chanel and Ferragamo, accessories by Gucci
and shoes by Christian Louboutin and Zanotti.
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Stylist: Sascha Gaugel @ Ballsaal The 34-year-old stylist
is also an award-winning fashion designer. His Hausach Couture label combines
traditional design school fashion crafting practices with the innovation of
today’s spirit.
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Hair stylist: Helge Branscheidt @ Ballsaal
Helge
Branscheidt is one of Eva Padberg’s preferred hair stylists and has already
worked with Anna Netrebko and Franziska Knuppe. He learned his skills from the
well known hair artist Armin Morbach.
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Makeup stylist: Eli Wakamatsu @ Ballsaal
Originally from
Japan, London-based Wakamatsu is a popular make-up stylist among international
fashion magazines and she is regularly booked for promotional campaigns with top
models like Prada, Stella Mc Cartney, Joop and MiuMiu.
Additional information on Mercedes-Benz Fashion Week Berlin
Spring/Summer 2009 at is available here
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